Sportal Media Group

Sportal Media Group използва за управление на рекламни кампании Ad Ocean, предоставен от Gemius, покриващ всички стандарти на IAB.

  • Number of required files: 1;
  • Maximal weight of creative file is 100 kB;
  • Acceptable files: HTML;
  • The landing page URL cannot be longer than 2000 characters;
  • All creatives must include the clickTag parameter to enable the ad server to track clicks:
HTML5_Template_Specification

 

Actionscript 2 - Assign the following function call to the button’s on (release) event:

on (release)
{
getURL(_root.clickTag, "_blank");
}


IMPORTANT: please pay attention to the character case in _root.clickTag variable!


Actionscript 3 - Add the following piece of code to its first frame:

 

var clickTag:String=LoaderInfo(this.root.loaderInfo).parameters.clickTag;
target_button.addEventListener(MouseEvent.CLICK, targetUrlHandler);
function targetUrlHandler(e:MouseEvent):void{
if(clickTag){
var req:URLRequest = new URLRequest(clickTag);
if(!ExternalInterface.available){
navigateToURL(req, "_blank");
}else{
var strUserAgent:String = String(ExternalInterface.call("function(){return navigator.userAgent;}")).toLowerCase();
if(strUserAgent.indexOf("firefox")!=-1||(strUserAgent.indexOf("msie")!=-1&&
uint(strUserAgent.substr(strUserAgent.indexOf("msie")+5,3))>=7)){
ExternalInterface.call("window.open", req.url, "_blank");
}else{
navigateToURL(req, "_blank");
}
}
}
}


  • All creatives should have an active area over its whole surface and throughout the complete animation sequence (both in folded and unfolded state) with the following function calls attached:

 

Actionscript 2

 

on (rollOver){
if(flash.external.ExternalInterface.available){
flash.external.ExternalInterface.call(_root.dopushon);
}else{
getURL("javascript:"+_root.dopushon+"();", "_self");
}
}

 


on (rollOut){
if(flash.external.ExternalInterface.available){
flash.external.ExternalInterface.call(_root.dopushoff);
}else{
getURL("javascript:"+_root.dopushoff+"();", "_self");
}
}


Actionscript 3

 

var dopushon:String=LoaderInfo(this.root.loaderInfo).parameters.dopushon;
var dopushoff:String=LoaderInfo(this.root.loaderInfo).parameters.dopushoff;
target_button.addEventListener(MouseEvent.ROLL_OVER, mouseRollOver);
target_button.addEventListener(MouseEvent.ROLL_OUT, mouseRollOut);
function mouseRollOver(e:MouseEvent):void{
if(dopushon){
ExternalInterface.call(dopushon);
}
}
function mouseRollOut(e:MouseEvent):void{
if(dopushoff){
ExternalInterface.call(dopushoff);
}
}


  •  The creative should call the following function on the first event (rollover):

 

Actionsript 2:

 

if(flash.external.ExternalInterface.available){

flash.external.ExternalInterface.call(_root.dopushlock);

}else{

getURL("javascript:"+_root.dopushlock+"();", "_self");

}


Actionscript 3:

 

var dopushlock:String=LoaderInfo(this.root.loaderInfo).parameters.dopushlock;
if(dopushlock){
ExternalInterface.call(dopushlock);
}

 


  • 5 seconds after starting its animation for the first time, the creative should call the following function:

Actionscript 2:

 

if(flash.external.ExternalInterface.available){
flash.external.ExternalInterface.call(_root.dopushunlock);
}else{
getURL("javascript:"+_root.dopushunlock+"();", "_self");
}


Actionscript 3:

 

var dopushunlock:String=LoaderInfo(this.root.loaderInfo).parameters.dopushunlock;
if(dopushunlock){
ExternalInterface.call(dopushunlock);
}
 

IMPORTANT: unpush creatives start from expanded (unfolded) state, thus the dopushlock function call is not needed in that case!


  • The creative agency is always responsible for the proper implementation of the functions specified above. In case of SWF modification by Publisher is required, the creative agency has to send the FLA source and used fonts;
  • The submitted advertisement cannot overload the processor of a standard computer by 25% or more. A standard computer is assumed to have the following hardware and software components: Intel Celeron 1.7 GHz or AMD Duron 1.7 GHz processor with Flash Player 8 installed on the machine;
  • It is not permitted to cover creatives containing transparent areas with invisible clickable buttons – only parts of the creative that are visible to the user may redirect to the advertiser’s website (landing page) upon clicking;
  • Ad creatives or creative codes causing errors or warnings during an advertisement’s delivery will not be accepted;
  • If a creative utilizes more than one clickTag (‘multi-click’ creative), those clickTags should follow the following naming convention (pay special attention to the character case):

Landing URL 1 -> _root.clickTag1

Landing URL 2 -> _root.clickTag2, etc.

Сайт Позиция Импресии* Уникални** Цена***
Sportal.bg
Вътрешни страници 1 000 000 200 000 35 лв.
Novini.bg
Вътрешни страници 580 000 50 000 35 лв.
Woman.bg
Начална страница 30 000 5 000 35 лв.
Вътрешни страници 270 000 50 000 35 лв.
Всички страници 200 000 20 000 20 лв.
Hotnews.bg
Начална страница 50 000 16 000 35 лв.
Вътрешни страници 200 000 40 000 35 лв.
Всички страници 250 000 40 000 20 лв.
Men.bg
Начална страница 10 000 5 000 35 лв.
Вътрешни страници 40 000 10 000 35 лв.
Всички страници 50 000 10 000 20 лв.
Profit.bg
Начална страница 50 000 2 500 40 лв.
Вътрешни страници 100 000 18 000 40 лв.
Всички страници 150 000 18 000 35 лв.
Insurance.bg
Начална страница 500 100 40 лв.
Вътрешни страници 3 000 1 000 40 лв.
Всички страници 4 000 1 000 25 лв.
Dete.bg
Начална страница 5 000 500 40 лв.
Вътрешни страници 10 000 1 000 40 лв.
Всички страници 15 000 1 000 25 лв.
Shopping.bg
Начална страница 10 000 1 000 40 лв.
Вътрешни страници 50 000 10 000 40 лв.
Всички страници 60 000 10 000 25 лв.
Timeart.bg
Начална страница 0 0 35 лв.
Вътрешни страници 0 0 35 лв.
Всички страници 0 0 25 лв.

 

 

 

* Импресии на дневна база
** Уникални потребители на дневна база
*** Всички цени са без ДДС и са за 1000 импресии
**** 50% оскъпяване при таргетиране на IP (frequency)
***** 50% оскъпяване при таргетиране на български градове, или на конкретни държави
****** 50% оскъпяване на нестандартни формати при активиране преди потребителско действие