Sportal Media Group

Sportal Media Group използва за управление на рекламни кампании Ad Ocean, предоставен от Gemius, покриващ всички стандарти на IAB.

  • Number of required files: 2;
  • Maximal weight of creative files is up to 100 kB;
  • This creative format consists of two files: a footer banner 988x100px and a toplayer 700x500 px covering half of the page area. The display this ad starts by showing only the footer creative (placed usually on the right side of the page content). On user interaction (usually after user clicked a dedicated button in the smaller creative), half of the web page shifted horizontally and at the same time, the larger second creative moves into the view.
  • Acceptable files: HTML;
  • The landing page URL cannot be longer than 2000 characters;
  • Time duration: < 15 sec;
  • All creatives must include the clickTag parameter to enable the ad server to track clicks:

HTML5_Template_Specification

 

Actionscript 2 - Assign the following function call to the button’s on (release) event:

 

on (release)
{
getURL(_root.clickTag, "_blank");
}


IMPORTANT: please pay attention to the character case in _root.clickTag variable!


Actionscript 3 - Add the following piece of code to its first frame:

 

var clickTag:String=LoaderInfo(this.root.loaderInfo).parameters.clickTag;
target_button.addEventListener(MouseEvent.CLICK, targetUrlHandler);
function targetUrlHandler(e:MouseEvent):void{
if(clickTag){
var req:URLRequest = new URLRequest(clickTag);
if(!ExternalInterface.available){
navigateToURL(req, "_blank");
}else{
var strUserAgent:String = String(ExternalInterface.call("function(){return navigator.userAgent;}")).toLowerCase();
if(strUserAgent.indexOf("firefox")!=-1||(strUserAgent.indexOf("msie")!=-1&&
uint(strUserAgent.substr(strUserAgent.indexOf("msie")+5,3))>=7)){
ExternalInterface.call("window.open", req.url, "_blank");
}else{
navigateToURL(req, "_blank");
}
}
}
}


  • All creatives should have an active area over its whole surface and throughout the complete animation sequence (both in folded and unfolded state) with the following function calls attached:

 

Actionscript 2

 

on (rollOver){

if(flash.external.ExternalInterface.available){

flash.external.ExternalInterface.call(_root.doexpand);

}else{

getURL("javascript:"+_root.doexpand+"();","_self");

}

}

 

 

on (rollOut){

if(flash.external.ExternalInterface.available){

flash.external.ExternalInterface.call(_root.dolittle);

}else{

getURL("javascript:"+_root.dolittle+"();","_self");

}

}

 


Actionscript 3

 

var doexpand:String=LoaderInfo(this.root.loaderInfo).parameters.doexpand;

var dolittle:String=LoaderInfo(this.root.loaderInfo).parameters.dolittle;

target_button.addEventListener(MouseEvent.ROLL_OVER, mouseRollOver);

target_button.addEventListener(MouseEvent.ROLL_OUT, mouseRollOut);

function mouseRollOver(e:MouseEvent):void{

if(doexpand){

ExternalInterface.call(doexpand);

}

}

function mouseRollOut(e:MouseEvent):void{

if(dolittle){

ExternalInterface.call(dolittle);

}

}


  • Both creatives need a closing cross to make it disappear on user interaction with a function call attached to it, named onCrossClick. The ‘closing cross’ is a rectangular button with a size of at least 14x14 pixels; it usually displays not only a cross but also the word ‘Close’.

 

Actionscript 2

 

on (release){

if(flash.external.ExternalInterface.available){

flash.external.ExternalInterface.call(_root.onCrossClick);

}else{

getURL("javascript:"+_root.onCrossClick+"();","_self");

}

}


Actionscript 3

 

var onCrossClick:String=LoaderInfo(this.root.loaderInfo).parameters.onCrossClick;

closeButton.addEventListener(MouseEvent.CLICK,closeAds);

function closeAds(e:MouseEvent):void{

if(onCrossClick){

ExternalInterface.call(onCrossClick);

}

}


  • The creative agency is always responsible for the proper implementation of the functions specified above. In case of SWF modification by Publisher is required, the creative agency has to send the FLA source and used fonts;
  • The submitted advertisement cannot overload the processor of a standard computer by 25% or more. A standard computer is assumed to have the following hardware and software components: Intel Celeron 1.7 GHz or AMD Duron 1.7 GHz processor with Flash Player 8 installed on the machine;
  • It is not permitted to cover creatives containing transparent areas with invisible clickable buttons – only parts of the creative that are visible to the user may redirect to the advertiser’s website (landing page) upon clicking;
  • Ad creatives or creative codes causing errors or warnings during an advertisement’s delivery will not be accepted;
  • If a creative utilizes more than one clickTag (‘multi-click’ creative), those clickTags should follow the following naming convention (pay special attention to the character case):

Landing URL 1 -> _root.clickTag1

Landing URL 2 -> _root.clickTag2, etc.

Сайт Позиция Импресии* Уникални** Цена***
Sportal.bg
Начална страница 400 000 150 000 40 лв.
Вътрешни страници 1 000 000 200 000 40 лв.
Всички страници 2 000 000 200 000 30 лв.
Novini.bg
Начална страница 120 000 30 000 37,50 лв.
Вътрешни страници 580 000 50 000 37,50 лв.
Всички страници 700 000 80 000 25 лв.
Woman.bg
Начална страница 30 000 5 000 37,50 лв.
Вътрешни страници 170 000 50 000 37,50 лв.
Всички страници 200 000 20 000 25 лв.
Hotnews.bg
Начална страница 50 000 16 000 37,50 лв.
Избрани страници 200 000 40 000 37,50 лв.
Всички страници 250 000 40 000 25 лв.
Men.bg
Начална страница 10 000 5 000 37,50 лв.
Избрани страници 40 000 10 000 37,50 лв.
Всички страници 50 000 10 000 25 лв.
Insurance.bg
Начална страница 500 100 37,50 лв.
Вътрешни страници 3 000 1 000 37,50 лв.
Всички страници 4 000 1 000 25 лв.
Dete.bg
Начална страница 5 000 500 37,50 лв.
Избрани страници 10 000 1 000 37,50 лв.
Всички страници 15 000 1 000 25 лв.
Timeart.bg
Начална страница 0 0 37,50 лв.
Вътрешни страници 0 0 37,50 лв.
Всички страници 0 0 25 лв.

 

 

 

* Импресии на дневна база
** Уникални потребители на дневна база
*** Всички цени са без ДДС и са за 1000 импресии
**** 50% оскъпяване при таргетиране на IP (frequency)
***** 50% оскъпяване при таргетиране на български градове, или на конкретни държави
****** 50% оскъпяване на нестандартни формати при активиране преди потребителско действие