Sportal Media Group

Sportal Media Group използва за управление на рекламни кампании Ad Ocean, предоставен от Gemius, покриващ всички стандарти на IAB.

  • Number of required files: 1;
  • Size: 700x500px;
  • Maximal weight is 100 kB;
  • Acceptable files: JPG, HTML;
  • The landing page URL cannot be longer than 2000 characters;
  • All creatives must include the clickTag parameter to enable the ad server to track clicks:



Actionscript 2 - Assign the following function call to the button’s on (release) event:


on (release)
getURL(_root.clickTag, "_blank");

IMPORTANT: please pay attention to the character case in _root.clickTag variable!

Actionscript 3 - Add the following piece of code to its first frame:


var clickTag:String=LoaderInfo(this.root.loaderInfo).parameters.clickTag;
target_button.addEventListener(MouseEvent.CLICK, targetUrlHandler);
function targetUrlHandler(e:MouseEvent):void{
var req:URLRequest = new URLRequest(clickTag);
navigateToURL(req, "_blank");
var strUserAgent:String = String("function(){return navigator.userAgent;}")).toLowerCase();
uint(strUserAgent.substr(strUserAgent.indexOf("msie")+5,3))>=7)){"", req.url, "_blank");
navigateToURL(req, "_blank");


  • The creative needs a closing cross to make it disappear on user interaction with a function call attached to it, named onCrossClick. The ‘closing cross’ is a rectangular button with a size of at least 14x14 pixels; it usually displays not only a cross but also the word ‘Close’.


Actionscript 2


on (release){






Actionscript 3


var onCrossClick:String=LoaderInfo(this.root.loaderInfo).parameters.onCrossClick;


function closeAds(e:MouseEvent):void{




  • The creative agency is always responsible for the proper implementation of the functions specified above. In case of SWF modification by Publisher is required, the creative agency has to send the FLA source and used fonts;
  • The submitted advertisement cannot overload the processor of a standard computer by 25% or more. A standard computer is assumed to have the following hardware and software components: Intel Celeron 1.7 GHz or AMD Duron 1.7 GHz processor with Flash Player 8 installed on the machine;
  • It is not permitted to cover creatives containing transparent areas with invisible clickable buttons – only parts of the creative that are visible to the user may redirect to the advertiser’s website (landing page) upon clicking;
  • Ad creatives or creative codes causing errors or warnings during an advertisement’s delivery will not be accepted;
  • If a creative utilizes more than one clickTag (‘multi-click’ creative), those clickTags should follow the following naming convention (pay special attention to the character case):

Landing URL 1 -> _root.clickTag1

Landing URL 2 -> _root.clickTag2, etc.

Сайт Позиция Импресии* Уникални** Цена***
Всички страници 1 000 000 300 000 100 лв.
Начална страница 10 000 5 000 80 лв.
Избрани страници 40 000 10 000 80 лв.
Всички страници 50 000 10 000 60 лв.
Вътрешни страници 1 500 500 50 лв.
Начална страница 1 000 300 60 лв.
Начална страница 5 000 500 80 лв.
Избрани страници 10 000 1 000 80 лв.
Всички страници 15 000 1 000 60 лв.




* Импресии на дневна база
** Уникални потребители на дневна база
*** Всички цени са без ДДС и са за 1000 импресии
**** 50% оскъпяване при таргетиране на IP (frequency)
***** 50% оскъпяване при таргетиране на български градове, или на конкретни държави
****** 50% оскъпяване на нестандартни формати при активиране преди потребителско действие