Sportal Media Group

Sportal Media Group uses an IAB standards confirming ad serving system (AdOcean, provided by Gemius) for advertising campaign management.

  • Number of required files: 1;
  • Maximal weight of creative file is 100 kB;
  • Size of the visible area in folded state: 100x100px;
  • Size of the visible area in unfolded state: 260x260px;
  • Acceptable files: HTML;
  • The landing page URL cannot be longer than 2000 characters;
  • All creatives must include the clickTag parameter to enable the ad server to track clicks:

HTML5_Template_Specification

 

Actionscript 2 - Assign the following function call to the button’s on (release) event:

 

on (release)
{
getURL(_root.clickTag, "_blank");
}


IMPORTANT: please pay attention to the character case in _root.clickTag variable!


Actionscript 3 - Add the following piece of code to its first frame:

 

var clickTag:String=LoaderInfo(this.root.loaderInfo).parameters.clickTag;
target_button.addEventListener(MouseEvent.CLICK, targetUrlHandler);
function targetUrlHandler(e:MouseEvent):void{
if(clickTag){
var req:URLRequest = new URLRequest(clickTag);
if(!ExternalInterface.available){
navigateToURL(req, "_blank");
}else{
var strUserAgent:String = String(ExternalInterface.call("function(){return navigator.userAgent;}")).toLowerCase();
if(strUserAgent.indexOf("firefox")!=-1||(strUserAgent.indexOf("msie")!=-1&&
uint(strUserAgent.substr(strUserAgent.indexOf("msie")+5,3))>=7)){
ExternalInterface.call("window.open", req.url, "_blank");
}else{
navigateToURL(req, "_blank");
}
}
}
}


  • All creatives should have an active area over its whole surface and throughout the complete animation sequence (both in folded and unfolded state) with the following function calls attached:

 

Actionscript 2

 

on (rollOver){

if(flash.external.ExternalInterface.available){

flash.external.ExternalInterface.call(_root.doexpand);

}else{

getURL("javascript:"+_root.doexpand+"();","_self");

}

}

 

 

on (rollOut){

if(flash.external.ExternalInterface.available){

flash.external.ExternalInterface.call(_root.dolittle);

}else{

getURL("javascript:"+_root.dolittle+"();","_self");

}

}

 


Actionscript 3

 

var doexpand:String=LoaderInfo(this.root.loaderInfo).parameters.doexpand;

var dolittle:String=LoaderInfo(this.root.loaderInfo).parameters.dolittle;

target_button.addEventListener(MouseEvent.ROLL_OVER, mouseRollOver);

target_button.addEventListener(MouseEvent.ROLL_OUT, mouseRollOut);

function mouseRollOver(e:MouseEvent):void{

if(doexpand){

ExternalInterface.call(doexpand);

}

}

function mouseRollOut(e:MouseEvent):void{

if(dolittle){

ExternalInterface.call(dolittle);

}

}


 

  • The creative agency is always responsible for the proper implementation of the functions specified above. In case of SWF modification by Publisher is required, the creative agency has to send the FLA source and used fonts;
  • The submitted advertisement cannot overload the processor of a standard computer by 25% or more. A standard computer is assumed to have the following hardware and software components: Intel Celeron 1.7 GHz or AMD Duron 1.7 GHz processor with Flash Player 8 installed on the machine;
  • It is not permitted to cover creatives containing transparent areas with invisible clickable buttons – only parts of the creative that are visible to the user may redirect to the advertiser’s website (landing page) upon clicking;
  • Ad creatives or creative codes causing errors or warnings during an advertisement’s delivery will not be accepted;
  • If a creative utilizes more than one clickTag (‘multi-click’ creative), those clickTags should follow the following naming convention (pay special attention to the character case):

Landing URL 1 -> _root.clickTag1

Landing URL 2 -> _root.clickTag2, etc.

Site Position Impressions* Unique** Price***
Sportal.bg
Homepage 400 000 150 000 48 lv.
Inner pages 700 000 150 000 48 lv.
All pages 2 000 000 200 000 35 lv.
Novini.bg
Homepage 700 000 30 000 48 lv.
All pages 700 000 80 000 35 lv.
Selected pages 700 000 80 000 48 lv.
Woman.bg
Homepage 30 000 5 000 37 lv.
Inner pages 270 000 50 000 37 lv.
All pages 200 000 20 000 30 lv.
Profit.bg
Homepage 50 000 30 000 50 lv.
Selected pages 100 000 45 000 50 lv.
All pages 150 000 55 000 42 lv.
Hotnews.bg
Homepage 50 000 16 000 37,50 lv.
Selected pages 200 000 40 000 37,50 lv.
All pages 250 000 40 000 25 lv.
Men.bg
Homepage 10 000 5 000 48 lv.
Selected pages 40 000 10 000 48 lv.
All pages 50 000 10 000 32 lv.
Dete.bg
Homepage 5 000 500 37,50 lv.
Selected pages 10 000 1 000 37,50 lv.
All pages 15 000 1 000 25 lv.
Shopping.bg
Homepage 10 000 1 000 37,50 lv.
Inner pages 50 000 10 000 37,50 lv.
All pages 60 000 10 000 25 lv.

* Impressions on a daily basis
** Unique users on a daily basis
*** All prices exclude VAT and are per 1000 impressions
**** 50% additional charge for IP (frequency) targeting
***** 50% additional charge for selected Bulgarian cities, or specific countries targeting
****** 50% additional charge for rich media formats which start before user interaction