Sportal Media Group

Sportal Media Group uses an IAB standards confirming ad serving system (AdOcean, provided by Gemius) for advertising campaign management.

  • Number of required files: 1;
  • Maximal weight of creative file is 40 kB;
  • Acceptable files: JPG, HTML;
  • The landing page URL cannot be longer than 2000 characters;
  • SWF creatives can be made in any Flash version up to Flash 10;
  • Time duration: < 10 sec;
  • All creatives must include the clickTag parameter to enable the ad server to track clicks:



Actionscript 2 - Assign the following function call to the button’s on (release) event:


on (release)
getURL(_root.clickTag, "_blank");

IMPORTANT: please pay attention to the character case in _root.clickTag variable!

Actionscript 3 - Add the following piece of code to its first frame:


var clickTag:String=LoaderInfo(this.root.loaderInfo).parameters.clickTag;
target_button.addEventListener(MouseEvent.CLICK, targetUrlHandler);
function targetUrlHandler(e:MouseEvent):void{
var req:URLRequest = new URLRequest(clickTag);
navigateToURL(req, "_blank");
var strUserAgent:String = String("function(){return navigator.userAgent;}")).toLowerCase();
uint(strUserAgent.substr(strUserAgent.indexOf("msie")+5,3))>=7)){"", req.url, "_blank");
navigateToURL(req, "_blank");


  • The creative agency is always responsible for the proper implementation of the functions specified above. In case of SWF modification by Publisher is required, the creative agency has to send the FLA source and used fonts;
  • The submitted advertisement cannot overload the processor of a standard computer by 25% or more. A standard computer is assumed to have the following hardware and software components: Intel Celeron 1.7 GHz or AMD Duron 1.7 GHz processor with Flash Player 8 installed on the machine;
  • It is not permitted to cover creatives containing transparent areas with invisible clickable buttons – only parts of the creative that are visible to the user may redirect to the advertiser’s website (landing page) upon clicking;
  • Ad creatives or creative codes causing errors or warnings during an advertisement’s delivery will not be accepted;
  • If a creative utilizes more than one clickTag (‘multi-click’ creative), those clickTags should follow the following naming convention (pay special attention to the character case):

Landing URL 1 -> _root.clickTag1

Landing URL 2 -> _root.clickTag2, etc.

Site Position Impressions* Unique** Price***
Inner pages 700 000 150 000 40 lv.
Inner pages 580 000 50 000 40 lv.
Inner pages 270 000 50 000 40 lv.
All pages 100 000 55 000 55 lv.
Inner pages 200 000 40 000 40 lv.
Inner pages 40 000 10 000 40 lv.
Inner pages 3 000 1 000 40 lv.
Inner pages 10 000 1 000 40 lv.
Inner pages 50 000 10 000 40 lv.

* Impressions on a daily basis
** Unique users on a daily basis
*** All prices exclude VAT and are per 1000 impressions
**** 50% additional charge for IP (frequency) targeting
***** 50% additional charge for selected Bulgarian cities, or specific countries targeting
****** 50% additional charge for rich media formats which start before user interaction