Is a leading digital media on the Bulgarian market

Since 2021 we are part of the Swiss media group Ringier AG, which is a leading media group in Central and Eastern Europe., founded more than 16 years ago, is the first website in Sportal media group and from then until now sport has always been in our DNA. Today we operate more than 20 media brands and social media pages.

Who are we


The Sportal Media Group

is one of Bulgaria`s leading digital media groups, part of the Swiss media group Ringier AG. The company is one of the largest internet media companies in the country, with digital properties in sports, news & politics, business, lifestyle, e-commerce, and services, as well as over 20  social media channels. Sportal Media Group`s most significant digital brands are Sportal bg, Novini bg, Woman bg, Profit bg, and

Sportal bg, founded in 2006

is one of the undisputed leaders in digital sport by providing up-to-date and reliable news, comments, analysis, statistics, and interviews on a wide range of sports topics. We offer live-game reporting at your fingertips and daily TV shows. Sportal bg is the first Bulgarian digital brand to offer its web television service.