On January 9th, the leading sports publisher in Bulgaria – Sportal.bg will launch the new service for its customer base under the “House of Fans” brand in partnership with Carlsberg.

The service is powered by Fans United Media – a cutting-edge headless API-based technology that allows sports publishers and bookmakers to deeply engage with their audiences through free-to-play games and content personalisation. The Fans United technology is integrated with live sports data, bookmaker’s odds and the world’s leading sports content management system Sportal365.

The platform provides out-of-the-box popular prediction games such as: top 7 (predicting correct scores of 7 matches), match quizzes (predicting specific markets within a particular match) and single predictions (1×2, correct score, and other markets). Furthermore, endless number of custom games can be created based on specific criteria such as teams, leagues, markets, time-frames, etc.

The entire fan experience is gamified and allows users to earn points, badges (“bragging rights”) and cash prizes according to custom tiering system.

Stilian Shishkov, Founder and CEO of Sportal Media Group. “Being able to deliver superior and engaging content at real-time speed has always been at the heart of our success as a sports media. Our readers’ loyalty is unrivalled with 60% of users visiting our portal over 100+ times a month (50% of which over 200+ times a month). By deploying Fans United we want to go a step further in terms of understanding our customers, their main drivers and preferences, and being able to customise their users experience. Furthermore, we are working with a vast number of gaming companies as advertisers. We believe that through introducing gamification we will strengthen our ad value proposition and conversion rates even more”